Giovanna Zattar Before Yara
Giovanna Zattar, the founder and visionary behind YARA, is an artist who blends fashion and music to create pieces that speak to the free spirit and elegance. With a career path that bridges global experiences and a deep connection to craftsmanship, Giovanna dedicates herself to every detail of the brand, making YARA an extension of her passion for authenticity and expression.
Part of a whole
As part of a whole, I believe the world improves when we seek our own evolution. We are the "Warriors" of what we believe is possible to build. Everything else is always in transformation, always moving toward the better. We are the entrepreneurs of this cocoon, the conductors of this orchestra.
Entrepreneurship
Having worked at the world's largest organization supporting Startups and Scale-ups, called Endeavor, I believe in the power of entrepreneurship and in purpose above industry. That is why I am not a fashion expert. But I am creating a fashion item that finds its own identity.
Your inner child.
I believe in this healthy and happy inner child, and there are countless paths to achieving that. A few years ago, I studied at the University of California (UC Berkeley) and subsequently served as founder and CEO of a Healthtech company that addressed the integral health of the individual.
The Healing
In fashion, in health, and also in music. Because I also believe in the healing power of sound, of frequency.
I am a DJ, a Sound Healer, and I heal myself with music every day. "The order of factors does not change the product," right? I believe in the "why" of our goals, in purpose. The "how" adapts to our why.
Beings
We are versatile beings and can live many stories in one single life, without losing focus on our purpose.
I believe in the impact of Slow Fashion, of a conscious supply chain, of material goods that have purpose.
The more purpose, the less quantity we need.
I imagine that, by now, it's clearer that this is not just a hat. And I hope it brings you things as wonderful as it has brought me. So, shall we enter the cocoon?
Djing, Sound Healing,
Hat Making All in One
Yara is a brand born to elevate consciousness through Frequency and Music, through Connection with Ancestry, and by bringing Fashion as a synonym for dressing your own essence.
We were not born to follow standards, we were not born to jump into trends just because they knocked on the door.
The more awake we are to our Self, to our inner child, the less material quantity we need. And, yes, the few, the good, and to make it even better, handmade with love.